This trend may seem unsurprising to us today, accustomed as we are to celebrity branding for everything from perfumes, to impotence medication, to food. THE COUNTRY’S biggest adidas store is all set to open to the general public on October 22 in Glorietta 3, Makati. Arthur Melo jumps back on the bike. “It was really interesting for me to see that 50, 60, 70 years ago Adi Dassler was thinking about all these things. Mr Miller said he had joined the Cedar Avenue gang in West Philadelphia at age 13, quickly changing from a straight-A student and drinking every day.